Charity Link

Charity Link, established in 1995 by Carolyn Moore, is a leading UK-based specialist fundraising consultancy dedicated to enhancing the sustainability and growth of charities through professional face-to-face fundraising and public awareness campaigns nationwide. Its core mission is to provide stable, regular income and high-quality donor engagement, enabling partner charities to expand services and plan long-term. Guided by values of professionalism, integrity, ethical practices, award-winning training, and ongoing staff mentoring, Charity Link positions itself as a trusted extension of charity teams, prioritizing donor relationship-building and sector compliance over traditional grant-making.

Rather than funding specific themes itself, Charity Link delivers tailored services reflecting its partners' priorities, supporting diverse causes like health, disability, and animal welfare (e.g., Guide Dogs UK). It aids charities in securing unrestricted income via campaigns in public spaces, door-to-door, and venues, benefiting communities served by clients through maximized social impact and public support.

Eligible partners are UK-registered charities, particularly medium-to-large organizations or those scaling public engagement, with UK-wide operations and no religious restrictions. There are no strict income thresholds, though alignment with face-to-face models is key.

Charity Link awards no grants—services involve individually agreed fees for strategy, campaign delivery, and training—with rolling opportunities initiated via phone enquiry rather than unsolicited applications. It excludes direct funding, project grants, or core cost awards, distinguishing itself through nearly three decades of ethical, high-reach partnerships, client-led agility, and proven expertise in empowering charities for enduring mission success.