Games Aid
About This Funder
Games Aid is a UK-based charity (registered number 1081706), established in 2008 from the Entertainment Software Charity, dedicated to channeling the UK video games industry's resources into supporting small and medium-sized charities that advance welfare for disadvantaged and disabled children and young people. Operating as the only fully democratic funder in the games sector, it embodies principles of inclusivity, transparency, and industry consensus: members from the UK games industry nominate and vote annually on beneficiaries, ensuring decisions reflect collective will rather than top-down discretion. Its mission proves the social impact of gaming by empowering overlooked charities with transformational funding.
It prioritizes projects delivering education, health, housing, social welfare, career guidance, sports inclusion, and therapeutic interventions—often leveraging technology, gaming, or interactive play—for children and young people facing social, physical, educational, or health disadvantages. Recent beneficiaries include Autistica (autism support), Solving Kids’ Cancer, AFK (mobility equipment), Game Therapy UK (anti-isolation gaming), Access Sport (adapted sports), Everyone Can (assistive tech), and SpecialEffect (gaming adaptations for physical disabilities). Grants are unrestricted, covering core costs, projects, or capital.
Eligible applicants are UK-registered charities with annual turnover under £3 million and admin costs below 30%, operating UK-wide (England, Scotland, Wales, Northern Ireland) with no regional bias or religious restrictions. Games Aid does not accept unsolicited applications; charities must secure nomination from a GamesAid member (self-nominations possible but require member backing) via an annual online form, opening mid-February and closing early March (e.g., 4 March 2024). The top five vote-winners each receive £30,000 equally, with no ad hoc or rolling funding. It excludes larger organizations and non-child/youth-focused causes, distinguishing itself through its egalitarian, member-driven model that amplifies games sector generosity.
Frequently Asked Questions about Games Aid
How much funding does Games Aid provide?
Games Aid typically provides grants ranging from £30,000 - £30,000.
Is Games Aid accepting applications?
Yes, Games Aid is currently open to applications from eligible charities.
Where does Games Aid fund charities?
Games Aid funds charities operating in UK.
How do I apply for funding from Games Aid?
Use Fundermatcher to check if your charity is a good match for Games Aid, then access detailed application guidance, deadlines, and eligibility criteria. Our AI assistant can help you draft a compelling application.