Hallmark Care Homes Foundation

Could Hallmark Care Homes Foundation fund your project? Check fit free. Draft if yes — or shortlist better matches.

Typical grants
£30,000 – £100,000
Where they fund
England, Wales
Applications
Accepted
How to apply
Two-stage application
Decisions
Rolling (no fixed deadline)

Works for Registered charities, CIOs, CICs and community groups.

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hallmarkfoundation.org.uk

About Hallmark Care Homes Foundation

The Hallmark Care Homes Foundation is an independent grant-making charity established in 2020 by Avnish Goyal, Executive Chairman of Hallmark Care Homes. Its mission is to improve the quality of care and promote ageing well across England and Wales. The Foundation believes everyone deserves to age with dignity, support, and purpose. It values partnership, transparency, and practical, evidence-based solutions, and works with organisations that share its commitment to systemic change in the care sector.

What Hallmark Care Homes Foundation funds

The Foundation funds projects, research, training, and equipment that support ageing well, workforce development in the care sector, and enhanced standards in residential and community care. It is interested in initiatives that improve care home practices, develop intergenerational programmes, and advance inclusive policies. The Foundation supports work across England and Wales, with a focus on collaboration and sustainable impact. It also invests in evidence-based approaches that address the challenges of an ageing population, including improving the quality of life for older people and strengthening the skills of those who care for them.

Who can apply

Registered charities and trusts based in England and Wales are eligible to apply. The Foundation prefers to work with established organisations that can demonstrate clear alignment with its goals. It supports charities, researchers, and innovators working on systemic change in the care sector, and prioritises projects that benefit older people, care workers, and communities. The Foundation looks for organisations with a track record of delivering practical, evidence-based solutions.

What Hallmark Care Homes Foundation doesn't fund

The Foundation does not fund capital projects, such as building works or major renovations, nor does it support emergency relief efforts or non-strategic unrestricted grants that lack a clear focus on its mission.

How they like to fund

The Foundation offers multi-year funding and supports project delivery, research, training, and equipment costs. It works by invitation only, and initial contact should be made via email or online enquiry to the CEO to discuss potential fit before a full proposal is invited. The Foundation values partnership and transparency in its funding relationships.

How much does Hallmark Care Homes Foundation give?

Hallmark Care Homes Foundation runs one grant programme. Every figure below is sourced from their published guidance.

Last verified 8 August 2026 · 9 sourced facts

Hallmark Foundation (single programme)By invitation only
£10,000 – £78,000
  • By invitation only
  • Multi-year funding

Those are the published figures. What your charity could realistically get — and whether you'd clear their rules on income, location and legal structure — is what the free fit check answers.

What Hallmark Care Homes Foundation funds — and what they won't

Where they fund
EnglandWales
Costs they'll cover
Project deliveryResearchTrainingEquipment

Good to know

FaithNo restriction
Focus areas
Older peopleEducation

How to apply to Hallmark Care Homes Foundation

Hallmark Care Homes Foundation takes applications via two-stage application.

  • Published programme route: by invitation only.
  • Decisions are typically rolling (no fixed deadline).
  • Check whether your charity is in scope before you spend time on a full bid.

How it works

  1. 1
    Describe your project. Once — used for this funder and others.
  2. 2
    See if this could be a fit. Honest check on cause, place, size, and rules.
  3. 3
    Draft if yes. From your real data — or move on if not.

See if Hallmark Care Homes Foundation could be a fit. Draft if yes.

Frequently asked questions

How much funding does Hallmark Care Homes Foundation provide?

Hallmark Care Homes Foundation runs one grant programme — Hallmark Foundation (single programme): £10,000 – £78,000.

Where does Hallmark Care Homes Foundation fund charities?

Hallmark Care Homes Foundation funds charities operating in England, Wales.

Does Hallmark Care Homes Foundation accept unsolicited applications?

Hallmark Care Homes Foundation accepts unsolicited applications from eligible organisations. Current programme status is on this page — do not assume a round is open.

How do I apply for funding from Hallmark Care Homes Foundation?

Hallmark Care Homes Foundation takes applications via two-stage application. Published programme route: by invitation only.

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Could Hallmark Care Homes Foundation be a fit?

Check free. Draft if yes, or shortlist better matches.