Lady Gould's Charity

The charity funds practical support for individuals and families experiencing acute material hardship within the Highgate area of North London. Grants help with essential household items such as furniture, carpets, washing machines, cookers, baby equipment, and clothing. They also support urgent practical needs, often in partnership with social workers or advice centres. For organisations, grants are available to local charities and community groups working with financially vulnerable residents in the same defined catchment area. The focus is on filling gaps in statutory provision, addressing immediate needs that prevent poverty from deepening. The geographic area is tightly defined, covering specific streets in postcodes N2, N6, N8, N10, N19, and NW5.

Eligible applicants include individuals who live within the defined Highgate catchment area, and local organisations such as registered charities and community groups that serve the same area. The charity prioritises people facing acute material hardship, including those with disabilities, single parents, and families in crisis. Applications from individuals are often supported by a referral from a social worker or advice centre. There is no formal income limit, but the focus is on those unable to meet basic daily needs. The charity values grassroots entities that understand the local context.

The charity does not fund education, sports, or recreational activities, except in very exceptional circumstances at the trustees' discretion. Debt relief is also usually excluded. The charity is not an educational funder, and its resources are directed solely at poverty relief.

The charity makes grants to both individuals and organisations, and welcomes unsolicited applications. It often works in partnership with social workers or advice centres to identify those in need.