Samworth Brothers Community Opportunity Fund

The Samworth Brothers Community Opportunity Fund drives community flourishing through equitable opportunities for disadvantaged young people, rooted in an Olympic legacy of sports participation and healthy nutrition. Established to sustain positive change post-London Games, it embodies values of inclusion, sustainability, and empowerment, prioritizing grassroots initiatives that build skills, confidence, wellbeing, and self-worth. Funding decisions favor capacity-building partnerships fostering long-term resilience, believing lasting impact arises from tackling participation barriers via community-led sport, physical recreation, and nutrition education aligned with responsible business ethos of doing good with great food.

It supports youth sport and healthy recreation programs including equipment provision, coaching training, and new sessions for grassroots clubs addressing barriers for children and young people under 18 from disadvantaged backgrounds, including those with physical disabilities or hard-to-reach needs; food and nutrition education encompassing practical cooking skills, healthy eating awareness, gardening projects, and food provenance workshops to promote wellbeing and prevent health issues; inclusive activities like basketball, cricket, football, and tennis for disabled youth; disability-focused initiatives such as riding therapy and therapeutic recreation; community wellbeing hubs offering nutrition support for children with complex health diagnoses; after-school sports clubs, holiday programs, and peer-led physical activities enhancing confidence, social skills, and physical health; capacity-building for organizations delivering trauma-informed, inclusive, preventative interventions prioritizing early engagement and sustained participation to combat isolation, low self-esteem, and inactivity.

Exclusions encompass non-sustainable projects, those lacking safeguarding or governance, adult-focused activities, or unrelated themes beyond sport and nutrition. Distinctive priorities target hardest-to-reach young people facing inclusion barriers in business-aligned local communities, blending Olympic-inspired sports legacy with holistic nutrition for equity-driven change. It uniquely champions colleague-nominated grassroots efforts, evidence-based sustainability, affiliation to sports bodies, and community organizations demonstrating measurable legacy in youth empowerment, resilience, and health equity.