Visit Britain

Could Visit Britain be a fit? Check free — then find open funders like them if not.

Typical grants: £100,000 – £400,000
Applications: Not accepted

Works for Registered charities, CIOs, CICs and community groups.

Check fit free · no card

About Visit Britain

VisitBritain is the United Kingdom's national tourism agency, formally the British Tourist Authority, established as a non-departmental public body. Its mission is to promote Britain internationally, grow tourism exports, and support a sustainable visitor economy across England, Scotland, and Wales. The organisation values partnership, innovation, inclusivity, accessibility, and environmental stewardship, working closely with Local Visitor Economy Partnerships and devolved tourism bodies. It is distinctive for its strategic leadership in the tourism sector, blending national branding with evidence-led advocacy and public-private collaboration.

What Visit Britain funds

VisitBritain funds activities that drive tourism marketing, regional branding, business event attraction, and sector partnerships. This includes support for destination management organisations, heritage sites, small businesses, event organisers, and community groups working to enhance visitor experiences and local economic resilience. Programmes focus on international and domestic promotion, regional regeneration, travel connectivity, skills development, and improving inclusive access, such as the 'purple pound' initiative. The funder supports work across England, Scotland, and Wales, but not Northern Ireland.

Who can apply

Eligible applicants are legally incorporated entities, including community groups, destination management organisations, and local authorities, with a permanent base in Great Britain (England, Scotland, or Wales). The funder prioritises partnerships and collaboration, and does not accept unsolicited applications. There are no income thresholds specified, but applicants must demonstrate match funding and partnership evidence.

How they like to fund

VisitBritain funds through programmes that require match funding and partnership evidence. The funder does not accept unsolicited applications; organisations must apply through the designated process. Funding style is project-based, focusing on specific initiatives rather than ongoing core support.

How much does Visit Britain give?

£100,000 – £400,000

Typical published range. What your charity could realistically get — and whether you would clear their rules on income, location and legal structure — is the free fit check.

Deadlines & timelines

When to apply, and how long their decisions take.

Your specific fit

Income, location, legal structure and exactly who they fund — matched to your charity.

Good to know

FaithNo restriction

Focus areas

Arts & cultureCommunityEnvironment

How to apply to Visit Britain

Visit Britain does not accept unsolicited applications. Funding is by invitation.

A fit check still tells you whether your work aligns with their published remit.
If you cannot apply directly, shortlist open funders with a similar focus instead of writing into a closed door.

What you can do here

1
Check fit. See if your project aligns with Visit Britain.
2
Find open funders. Shortlist similar funders you can approach.
3
Save the notes. Keep the fit check if you are later invited to apply.

See if Visit Britain could be a fit — then find open funders like them.

Frequently asked questions

How much funding does Visit Britain provide?

Visit Britain typically provides grants of £100,000 - £400,000.

Where does Visit Britain fund charities?

Visit Britain funds charities operating in the UK.

Does Visit Britain accept unsolicited applications?

Visit Britain does not accept unsolicited applications.

How do I apply for funding from Visit Britain?

Visit Britain does not accept unsolicited applications. Funding is by invitation. A fit check still tells you whether your work aligns with their published remit.