Cash for Kids

Cash for Kids prioritises preventing or relieving child poverty, supporting disabled or acutely needy youth, and advancing child welfare. Grants support alleviating hunger, educational resources, essential goods, therapy, equipment, transport, and crisis aid. Beneficiaries include children, young people, and families in financial hardship. Funding goes to individuals via professionals such as teachers or social workers, and to partner organisations including schools, community groups, foodbanks, and youth charities delivering direct, measurable benefits. The charity operates across its Bauer Media broadcast regions in England, Wales, Scotland, and Northern Ireland, ensuring local impact.

Eligible applicants are UK-registered charities, constituted community groups, schools, and youth organisations with a modest annual income. They must operate within Cash for Kids' Bauer Media broadcast regions. No religious restrictions apply. Unsolicited applications are welcomed. The charity also works through professional referrals, so individuals in need can be supported via teachers, social workers, or other professionals who apply on their behalf. Priority is given to organisations delivering direct, measurable benefits to children and young people.

Core salaries, running costs, and allergy-risk gifts are not funded. The charity prioritises direct, measurable impact on children, so costs that do not reach beneficiaries directly are unlikely to be supported.

Cash for Kids welcomes unsolicited applications and works through professional referrals from teachers, social workers, and other professionals. They fund project costs, activities, and equipment that directly benefit children. Their regional structure, tied to local radio stations, enables rapid mobilisation and community-led responses. Grants are provided for direct, measurable benefits, with a focus on overlooked needs.