Chartered Institute of Marketing Charitable Trust

The Chartered Institute of Marketing Charitable Trust, established in 1979 under the umbrella of the Chartered Institute of Marketing (founded 1911), advances the marketing profession for public benefit by funding projects that promote excellence, ethical standards, education, and positive societal impact. Guided by values of integrity, responsibility, and knowledge dissemination, it uniquely focuses on elevating marketing's role in charities, voluntary sectors, and society through capacity-building initiatives that enhance skills, ethical practice, and transformative applications for social good.

It prioritises research, training programmes, scholarships, conferences, and marketing education projects that drive public benefit, targeting beneficiaries like marketing practitioners, students, UK charities, community groups, voluntary bodies, and academic institutions. Support emphasises social and charitable marketing, professional development, and knowledge sharing across sectors, without restricting to specific causes beyond advancing marketing expertise.

Eligible applicants must be UK-registered charities, community groups, or academic institutions based anywhere in the UK (England, Scotland, Northern Ireland), with no income thresholds or religious restrictions; individuals may also qualify for relevant projects. Grants, typically ranging from a few thousand to £25,000 (amid £115,000-£117,000 annual expenditure), fund discrete projects rather than capital, unrestricted, or emergency needs. Funding is invite-only with no public deadlines, application forms, or schedules—decisions are adhoc via trustees—distinguishing it as a targeted supporter of marketing-driven social impact, not general philanthropy.