Greenaway Foundation

The Greenaway Foundation, founded informally in 2011 and formally as a Charitable Incorporated Organisation in 2019, is a southeast England-based charity driven by founder Darren Greenaway’s personal experience of poverty. Its mission is to provide dignity, opportunity, and practical support to financially challenged families—especially those slipping through statutory gaps—through compassion, community solidarity, and agile local partnerships. Core values emphasize responsiveness, empowerment of the "unseen," and minimal bureaucracy, with activities channeled via trusted networks like schools and social services rather than direct applications.

It prioritizes alleviating child poverty, enhancing wellbeing, social inclusion, and education for families with children up to age 17 in West Sussex, Surrey, Crawley, Horley, and East Grinstead (occasionally broader southeast England). Key programs include food parcels, school uniforms/essentials, travel aid, enrichment trips (e.g., proms), and a flagship Christmas campaign delivering festive meals and personalized gifts to over 6,000 families annually, plus 10,000 gifts since inception—always nomination-based to ensure safeguarding and targeted impact.

Eligibility is restricted to existing partners (schools, local authorities, voluntary groups); no unsolicited applications from charities or direct family requests. No income/size thresholds or entity specifications apply, but nominees must be locally referred by professionals like teachers or social workers. Support is not monetary grants to organizations but direct family aid, with no published amounts, on a rolling, needs-based basis—no deadlines or fixed meetings.

Distinctively, it excludes unrestricted/project funding to charities, statutory replacements, or non-local/non-partner referrals, standing out for its hyper-local agility, festive signature events backed by celebrities/MPs/mayors, 100% donor funds to beneficiaries (operations self-funded via estate agency profits/events), and focus on preventing crisis through ad hoc, dignity-preserving interventions.