Toy Trust

The Trust funds targeted interventions such as mobility aids for children with physical disabilities, therapeutic play sessions in hospices and children's hospitals, and essential equipment for children's centres. It supports structured play and therapy activities for young people with complex health needs, sensory equipment, and communication devices that enable participation and independence. Their work addresses urgent needs like basic provisions and care services, using inclusive play and developmental tools to help children overcome adversity. The Trust prioritises small grassroots charities in the UK and Ireland that demonstrate clear, measurable impact on children in crisis.

Organisations that can apply include registered charities and community groups, provided they are grassroots and based in the UK or Ireland. The Trust prioritises small charities serving children under 13 who face physical, social, or economic disadvantage, particularly those with disabilities. Applicants should be able to demonstrate clear, measurable impact on the children they support and show that funds will reach frontline relief. The Trust looks for organisations with limited reserves that can evidence tangible relief for disadvantaged families and children with complex needs.

The Trust does not fund salaries, ongoing running costs, research, or most individual appeals. Its focus is solely on one-off equipment and direct services, excluding any ongoing operational expenses or general overheads.

The Trust makes one-off grants for equipment and direct services, not ongoing costs. It welcomes unsolicited applications and prioritises small grassroots charities in the UK and Ireland that demonstrate clear, measurable impact on children facing crisis. The funding style is practical and needs-driven, channelling the toy industry's resources to frontline relief without any requirement for match funding or partnership.