Toy Trust

Toy Trust, the UK toy industry's charitable fund established in 1992 by the British Toy & Hobby Association, channels sector resources to empower physically, socially, and economically disadvantaged children under 13, including those with disabilities, toward happiness, achievement, and enhanced quality of life. Core values emphasize alleviating suffering, supporting children through adversity, providing vital equipment and services, bolstering child-focused initiatives, and launching innovative projects via industry collaboration and solidarity. Their grantmaking philosophy prioritizes direct, tangible interventions delivering visible outcomes like relief from hardship, improved wellbeing, and crisis response, believing change arises from practical, needs-driven support that overcomes barriers to play, development, and joy for the most vulnerable young lives.

They fund targeted interventions for disabled children and those facing hardship, including mobility aids for physical disabilities, therapeutic play sessions in hospices and children's hospitals, essential equipment for children's centres, structured play and therapy activities for young people with complex health needs, sensory equipment, and communication devices enabling participation and independence. Supported activities address urgent needs like basic provisions and care services, achievement through adversity via inclusive play and developmental tools, and emergency aid for crises impacting children under 13. They prioritize services fostering emotional regulation, social connection, and physical access for children with learning disabilities, physical impairments, or complex conditions often excluded from mainstream opportunities, alongside respite-like therapeutic programs, peer-inclusive activities, and equipment-driven solutions promoting person-centred development, trauma-informed play, and holistic wellbeing in community settings.

Exclusions encompass salaries, ongoing running costs, research, and most individual appeals, focusing solely on one-off equipment and direct services. Distinctive priorities target small UK and Ireland-based children's charities demonstrating effective impact on under-13s in crisis, with limited reserves and clear evidence of tangible relief for disadvantaged families, disabled children, and those with complex health needs. Unique toy industry ethos ensures 100% funds reach frontline relief, favoring grassroots organizations evidencing measurable joy, achievement, and suffering alleviation through play-focused, adversity-overcoming interventions.